Daring Fireball

Matt Mullenweg:

One evening last month, my Apple Watch, iPhone, and Mac all lit up with a message prompting me to reset my password. This came out of nowhere; I hadn’t done anything to elicit it. I even had Lockdown Mode running on all my devices. It didn’t matter. Someone was spamming Apple’s legitimate password reset flow against my account — a technique Krebs documented back in 2024. I dismissed the prompts, but the stage was set.

What made the attack impressive was the next move: The scammers actually contacted Apple Support themselves, pretending to be me, and opened a real case claiming I’d lost my phone and needed to update my number. That generated a real case ID, and triggered real Apple emails to my inbox, properly signed, from Apple’s actual servers. These were legitimate; no filter on earth could have caught them.

Then “Alexander from Apple Support” called. He was calm, knowledgeable, and careful. His first moves were solid security advice: check your account, verify nothing’s changed, consider updating your password. He was so good that I actually thanked him for being excellent at his job.

That, of course, was when he moved into the next phase of the attack.

What makes this attack so dastardly is that parts of it are actual emails from Apple. And because the attackers are the ones who opened the support incident, when they called Mullenweg, they knew the case ID from the legitimate emails sent by Apple.

One of the tells that alerted Mullenweg that this was a scam was that he knew he hadn’t initiated any of it, so his guard was up from the start. Another is that the scammer texted him a link pointing to the domain “audit-apple.com” (which domain is now defunct). That domain name looks obviously fake to me. But to most people? Most people have no idea that whatever-apple.com is totally different than whatever.apple.com.

iFixit:

Is Apple’s most affordable laptop ever also one of its most repairable? For years, opening a MacBook has usually meant fighting your way through glue and buried parts.

But the Neo stands out, with increasingly good day-one manuals, less-painful keyboard repairs, and a screwed-in battery tray that sent cheers across the iFixit office. This laptop proves that things can be made more affordable and more repairable at the same time.

That conclusion is backwards, I think. I suspect the MacBook Neo is more repairable not despite of its lower price, but because of its lower price. It’s designed and engineered to be easier, and thus cheaper, to assemble. And the aspects that make it easier to assemble make it easier to disassemble.

Regarding the Neo’s 2.7-pound weight:

We were all a bit curious as to why the cheaper and less feature rich Neo weighed the same as a MacBook Air M3, each 13″ laptop weighing in at about 1.24kg. It’s especially puzzling when considering the Neo supposedly uses a lighter chassis, and is, uh, smaller.

Here’s what we found: The Neo’s chassis is actually only barely lighter than the Air’s. Together, its chassis, keyboard, and bottom cover are just 8g lighter than the Air’s. But the Neo’s screen is 48g heavier, and the solid chunk of metal that supports its trackpad makes up 7% of the laptop’s overall weight! The Neo’s full trackpad assembly is almost exactly twice as heavy as the M3 MacBook Air’s, too.

Antonio G. Di Benedetto, The Verge:

Somehow, the PC makers still don’t see it coming. Here’s how [Asus CFO Nick] Wu described the MacBook Neo, specifically its 8GB of RAM limitation:

“I think when Apple positioned the product, it’s probably focused more on content consumption. This differs somewhat from mainstream notebook usage scenarios, because in that case, the Neo feels more like a tablet — because tablets are mostly for content consumption.”

Hang on. Can we hold up for a second here? [...]

The proof of the MacBook Neo’s performance for the money is in the numbers. In single-core benchmarks tests — which most accurately measure the kinds of everyday tasks you do on a computer — the Neo’s A18 Pro chip beats out all manner of Windows laptops, including the new flagship Intel Panther Lake chip in Asus’ own $2,400 Zenbook Duo. Is a Zenbook Duo more capable than the MacBook Neo for heavier tasks, like photo and video editing or playing more graphically demanding games? Yes, and it’s part of why I loved that dual-screen laptop when I reviewed it. But the Zenbook Duo also costs four times as much. And, again, the Neo can hang with it for most common tasks, even with its 8GB of RAM.

This idea that because it’s “an iPhone chip” the Neo is not capable of, say, editing 4K video is utterly ignorant. You know what computers are fully capable of editing 4K video? iPhones. So of course the same chip that enables smooth 4K video editing in an iPhone can do the same in a Mac.

It’s folly to look at the MacBook Neo and presume that an Apple laptop with iPad-like specs must be iPad-like in its capabilities. Anyone who finds iPads limiting for work — and I’m one of them! — isn’t limited because of the hardware. It’s because iPadOS isn’t designed to suit the way we work. The MacBook Neo is a full-fledged kick-ass Macintosh. It really is. If PC makers think it’s something akin to an iPad in a laptop enclosure, they’re even dumber than I thought, and I’ve long thought most of them are pretty dumb.

Maggie Harrison Dupré, writing for Futurism:

Earlier this month, Ars retracted the story after it was found to include fake quotes attributed to a real person. The article — a write-up of a viral incident in which an AI agent seemingly published a hit piece about a human engineer named Scott Shambaugh — was initially published on February 13. After Shambaugh pointed out that he’d never said the quotes attributed to him, Ars’ editor-in-chief Ken Fisher apologized in an editor’s note, in which he confirmed that the piece included “fabricated quotations generated by an AI tool and attributed to a source who did not say them” and characterized the error as a “serious failure of our standards.” He added that, upon further review, the error appeared to be an “isolated incident.”

Shortly after Fisher’s editor’s note was published, Edwards, one of the report’s two bylined authors, took to Bluesky to take “full responsibility” for the inclusion of the fabricated quotes.

Edwards:

I sincerely apologize to Scott Shambaugh for misrepresenting his words. I take full responsibility. The irony of an Al reporter being tripped up by Al hallucination is not lost on me. I take accuracy in my work very seriously and this is a painful failure on my part.

When I realized what had happened, I asked my boss to pull the piece because I was too sick to fix it on Friday. There was nothing nefarious at work, just a terrible judgement call which was no one’s fault but my own.

Ars fired him at the end of February.

Basic Apple Guy:

Where I and the rest of the internet take this from here remains to be seen. All I know is that Apple should definitely keep this Lil Finder around.

But no, I do not think this is the last we’ve seen of Lil Finder Guy…

Apple’s MacBook Neo ad campaign on TikTok — and seemingly exclusive to TikTok — is the most fun they’ve had with a campaign in ages. I love it.

Tim Cook:

At Apple, we’re more focused on building tomorrow than remembering yesterday. But we couldn’t let this milestone pass without thanking the millions of people who make Apple what it is today — our incredible teams around the world, our developer community, and every customer who has joined us on this journey. Your ideas inspire our work. Your trust drives us to do better. Your stories remind us of all we can accomplish when we think different.

If you’ve taught us anything, it’s that the people crazy enough to think they can change the world are the ones who do.

This is a perfectly cromulent letter to mark a big anniversary for Apple. And it is very Tim Cook. It’s short, earnest, honest, to the point, and uses plain simple language. But what also makes it so Cook-ian is that it’s so utterly anodyne. It’s inoffensive to the point of being unmemorable. The best part of Cook’s letter is when he harks back and explicitly quotes from an Apple ad campaign from 30 years ago.

Ten years from now, when Apple is celebrating its 60th anniversary, no one is going to quote from Tim Cook’s “banger of a letter” commemorating their 50th. 25 years from now, when Apple is celebrating its 75th, that future CEO won’t be quoting from any of the ad campaigns Apple ran while Cook was CEO, because there are no lines worth remembering from them.

Eli Tan, reporting for The New York Times:

Meta’s new foundational A.I. model, which the company has been working on for months, has fallen short of the performance of leading A.I. models from rivals like Google, OpenAI and Anthropic on internal tests for reasoning, coding and writing, said the people, who were not authorized to speak publicly about confidential matters.

The model, code-named Avocado, outperformed Meta’s previous A.I. model and did better than Google’s Gemini 2.5 model from [last] March, two of the people said. But it has not performed as strongly as Gemini 3.0 from November, they said.

As a result, Meta has delayed Avocado’s release to at least May from this month, the people said. They added that the leaders of Meta’s A.I. division had instead discussed temporarily licensing Gemini to power the company’s A.I. products, though no decisions have been reached.

The two facts in the last paragraph don’t square with me. May is only two months away. If they might ship then, why license Gemini? To me, the “we may need to pay Google to license Gemini” scenario is a sign that Avocado might be a bust and they might be a year or longer away from their own competitive model.

Mr. Zuckerberg, 41, has staked the future of Meta, which owns Facebook, Instagram and Threads, on being at the cutting edge of A.I. His company has spent billions hiring top A.I. researchers and committed $600 billion to building data centers to power the technology. In January, Meta projected that it would spend as much as $135 billion this year, nearly twice the $72 billion it spent last year.

The difference between Meta and Apple might be that Meta is merely a few months away from rolling out its own best-of-breed AI model. But the difference could be that Meta has blown hundreds of billions of dollars pursuing their own frontier models, and Apple has not, and both just license Gemini from Google.

Dade Hayes, reporting for Deadline:

While the rise of sports programming in recent years has been well-documented, new figures from Nielsen illustrate the extent of its dominance. The measurement firm said sports accounted for 29.2% of all advertising-supported TV viewing by people 25 to 54 years old during the fourth quarter. The stat, spanning broadcast, cable and streaming, was part of a report on viewership trends in the fourth quarter of 2025, released Thursday in the runup to upfronts.

Looking at the rest of the pie without sports, broadcast accounted for just 9.8%, with cable coming in at 18%. Streaming drew by far the largest tune-in, with 43% of all non-sports viewing, a reflection of the overall growth of advertising on streaming services like Netflix, Prime Video, Disney+, HBO Max and others.

Business Insider, one year ago:

Dario Amodei, the CEO of the AI startup Anthropic, said on Monday that AI, and not software developers, could be writing all of the code in our software in a year.

“I think we will be there in three to six months, where AI is writing 90% of the code. And then, in 12 months, we may be in a world where AI is writing essentially all of the code,” Amodei said at a Council of Foreign Relations event on Monday.

I’d marked this one on my claim chowder calendar a year ago, suspecting it would make for a laugh today. But while Amodei wasn’t exactly right, I think he was only wrong insofar as his remarks were too facile. It may well be true that 90 percent of the lines of programming code that are written today, Friday 13 March 2026, will have been generated by AI. If anything, it’s probably a higher percentage.

But where I think Amodei’s remarks, quoted above, are facile is that it hasn’t played out as simply that lines of code that would have been written by human programmers are now generated by AI models. That’s part of it, for sure. But what’s revolutionary — a topic I’ve been posting about twice already today — is that AI code generation tools are being used to create services and apps and libraries that simply would not have been written at all before. It may well be that the total number of lines of code that will be written by people today isn’t much different from the number of lines of code that were written by people a year ago. But there might be 10× more code generated by AI than is written by people today. Maybe more. Maybe a lot more? And a year or two or three from now, that might be 100× or 1,000× or 100,000×.

In that near future, human programmers are likely still to be writing — or at least line-by-line reviewing and approving — code. But as a percentage of all code being generated, that will only be a sliver.

Craig Mod, on creating his own custom accounting software with Claude Code:

Simply put: It’s a big mess, and no off-the-shelf accounting software does what I need. So after years of pain, I finally sat down last week and started to build my own. It took me about five days. I am now using the best piece of accounting software I’ve ever used. It’s blazing fast. Entirely local. Handles multiple currencies and pulls daily (historical) conversion rates. It’s able to ingest any CSV I throw at it and represent it in my dashboard as needed. It knows US and Japan tax requirements, and formats my expenses and medical bills appropriately for my accountants. I feed it past returns to learn from. I dump 1099s and K1s and PDFs from hospitals into it, and it categorizes and organizes and packages them all as needed. It reconciles international wire transfers, taking into account small variations in FX rates and time for the transfers to complete. It learns as I categorize expenses and categorizes automatically going forward. It’s easy to do spot checks on data. If I find an anomaly, I can talk directly to Claude and have us brainstorm a batched solution, often saving me from having to manually modify hundreds of entries. And often resulting in a new, small, feature tweak. The software feels organic and pliable in a form perfectly shaped to my hand, able to conform to any hunk of data I throw at it. It feels like bushwhacking with a lightsaber.

Don’t get distracted by the mountains of steaming shit that hacks are using these tools to spew. There are amazing things being built by these tools that never would have, or in some cases could have, been built before.

Les Orchard:

I started programming in 1982. Every language I’ve learned since then has been a means to an end — a new way to make computers do things I wanted them to do. AI-assisted coding feels like the latest in that progression. Not a rupture, just another rung on the ladder.

But I’m trying to hold that lightly. Because the ladder itself is changing, the building it’s leaning against is changing, and I’d be lying if I said I knew exactly where it’s going.

What I do know is this: I still get the same hit of satisfaction when something I thought up and built actually works. The code got there differently than it used to, but the moment it runs and does the thing? That hasn’t changed in my over 40 years at it.

I’ve been thinking about a different divide than the one Orchard writes about here. (The obvious truth is that the AI code generation revolution is creating multiple divisions, along multiple axes.)

The divide I’m seeing is that the developers who are craftspeople are elated because their productivity is skyrocketing while their craftsmanship remains unchanged — or perhaps even improved. They’re achieving much more, much faster, than ever before. It’s a step change as great, or greater than, the transition from assembly code to higher-level programming languages. The developers who are hacks are elated because it’s like they’ve been provided an autopilot switch for a task they never enjoyed or really even understood properly in the first place. The industry is riddled with hack developers, because in the last 15-20 years, as the demand for software far outstripped the supply of programmers who wanted to write code because they love writing code and creating software, the jobs have been filled by people who got into the racket simply because they were high-paying jobs in high demand. Good programmers create software for fun, outside their jobs. Hack programmers are no more likely to write software for fun than a garbage man is to collect trash on his days off.

Orchard’s fine essay examines a philosophical divide within the ranks of talented, considerate craftsperson developers. The divide that I’m talking about has been present ever since the demand for programmers exploded, but AI code generation tooling is turning it into an expansive gulf. The best programmers are more clearly the best than ever before. The worst programmers have gone from laying a few turds a day to spewing veritable mountains of hot steaming stinky shit, while beaming with pride at their increased productivity.

Mahdi Bchatnia:

Accents is an app that lets you use the iMac/MacBook Neo accent colors on any Mac.

It’s a fun idea from Apple to have default accent colors that are, by default, exclusive to specific Mac hardware. But what exemplifies the Mac is that a clever developer like Bchatnia can make these accent colors available to any user on any Mac via a simple utility like Accents. (Via Michael Tsai.)

Apple Platform Security Guide:

MacBook Neo combines system software and dedicated silicon elements within A18 Pro to provide additional security for the camera feed. The architecture is designed to prevent any untrusted software — even with root or kernel privileges in macOS — from engaging the camera without also visibly lighting the on-screen camera indicator light.

That’s the whole note, I believe. There aren’t any technical details regarding how exactly this is achieved. Until reading this new note in the Platform Security Guide, I thought the only visible indication of camera usage was the green camera icon in the menu bar. But on the Neo, there’s also a green dot in the upper right corner of the display. That green dot is the secure camera-use indicator, and it’s visible next to the time in the menu bar, and still visible when the menu bar is hidden, like in this screenshot I just took from Photo Booth in full-screen mode. What Apple is stating in this note in the Platform Security Guide is that if the Neo’s camera is being used, that corner of the display is guaranteed to light up with the green dot.

One of the reasons I failed to notice this green dot until today is that with Tahoe’s transparent menu bar and the default green-and-yellow desktop wallpaper for the citrus Neo I’m reviewing, a green dot doesn’t stand out. It’s much more prominent if you enable “Reduce transparency” in System Settings → Accessibility → Display, which gives the menu bar a traditional solid appearance.

Alex Weprin, reporting for The Hollywood Reporter:

In a sign of strength for the streaming platform, Apple’s senior VP of services Eddy Cue tells The Hollywood Reporter that viewership for last week’s Australian Grand Prix was up year over year compared to the 2025 race, which aired on ESPN.

“The 2026 Formula 1 season on Apple TV is off to a strong start, with fans responding positively and viewership up year over year for the first weekend, exceeding both F1 and Apple expectations,” Cue says.

As is typical for Apple, the company declined to give any specific numbers, though last year’s Australian GP averaged 1.1 million viewers for ESPN.

So we don’t know the viewership number, but we know it’s higher than 1.1 million. That’s like a semi-Bezos number.

Tech Re-Nu, on YouTube:

That leaves us with a fully disassembled laptop. We’ve done this in less than 10 minutes, which is absolutely amazing for an Apple laptop. I can’t say we’ve ever had a Mac that looks as repairable and as modular as this one. No sticky tape, no tricky adhesives, modular parts, minimal parts as well, no hinge covers or anything like that. It’s just super straightforward, elegant design.

The aspects of the Neo that make it less expensive also make it simpler, and thus easier to service. Apple’s iPhones, iPads, and higher-end MacBooks that use a lot of glue and tape and pack components together in hard-to-disassemble ways aren’t designed that way out of spite or carelessness. They’re like that because that’s what it takes to make devices ever smaller, and ever more lightweight. By allowing the Neo to be a bit thicker and heavier, it’s also a lot simpler.

Marcin Wichary:

There are fun things you can do in software when it is aware of the dimensions and features of its hardware. [...]

The rule here would be, perhaps, a version of “show, don’t tell.” We could call it “point to, don’t describe.” (Describing what to do means cognitive effort to read the words and understand them. An arrow pointing to something should be easier to process.)

I just learned the word proprioception a few weeks ago, in the context of how you can close your eyes and put your fingertip on the tip of your nose. Perfect word for this sort of hardware/software integration too.

Jason Snell:

So here we are: Six Colors now has three Jeopardy! players as contributors.

Come on, Moltz, get your shit together.

When I re-read my 2006 piece “And Oranges” today before linking to it, I paused when I read this:

And while it is easy to find ways to complain that Apple is not open enough — under-documented and undocumented security updates and system revisions, under-documented and undocumented file formats — it would be hard to argue with the premise that Apple today is more open than it has ever been before. (Exhibit A: the Web Kit project.)

It’s not often I get to fix 20-year-old typos, and to my 2026 self, “Web Kit” looks like an obvious typo. But after a moment, I remembered: in 2006, that wasn’t a typo.

“Mr. Macintosh”, on Twitter/X last week:

Small change:

Looks like Apple updated the keyboard on the new M5 16‑inch MacBook Pro. The Backspace, Return, Shift, and Tab labels are gone, replaced with symbols instead.

All the new MacBook keyboards sport this same change, including the M5 Air and A18 Pro MacBook Neo. I’m not a fan. I like the words on those keys. But I’m willing to admit it might just be that I’ve been using Apple keyboards with words on those keys since I was like 10 years old. iOS 26 switched from the word “return” to the “⏎” glyph on the software keyboard (and removed the word “space” from the spacebar — which, in hindsight, seemed needless to label).

The Escape key is still labelled “esc”, and the modifier keys (Fn, Control, Option, and Command) still show the names underneath or next to the glyphs. I suspect this is because documentation — including Apple’s own — often uses names for these keys (Option-Shift-Command-K), not the glyphs (⌥⇧⌘K). It’s only in the last few years that Apple began including the glyphs for Control (⌃) and Option (⌥) — until recently, those keys were labelled only by name. They added the ⌃ and ⌥ glyphs between 2017 and 2018. And until that change in 2018, Apple added the label “alt” to the Option key — a visual turd so longstanding that it dates back even to my own beloved keyboard.

Outside the U.S., Apple has been using glyphs for these key caps for a long time. The change from words to glyphs is new only here.

Chance Miller, reporting for 9to5Mac back on January 28:

Halide and Lux co-founder and designer Sebastiaan de With announced today that he is joining Apple’s human interface design team. This marks a return to Apple for de With, who previously worked as a freelancer for the company on projects including Find My, MobileMe, and iCloud.

The last time I mentioned De With here on Daring Fireball was back in June, on the cusp of WWDC, when I linked to his resplendently illustrated essay, “Physicality: The New Age of UI”, wherein he speculated on where Apple might be going. It’s very much worth your time to revisit De With’s essay now, knowing that he’s joined Apple’s design team. My own comments on his essay hold up well too — especially my concern that a look-and-feel centered on transparency doesn’t seem a good fit for MacOS, where windows stack atop each other.

When De With published his essay, it was as an idea for where Apple might go. Now that we’ve seen and been living with Liquid Glass, his essay works even better as a roadmap for the direction Liquid Glass should head.

Also worth pointing out that despite De With’s departure for Apple, Lux is going strong. Developer Ben Sandofsky recently released a preview of the upcoming Mark III version of Halide.

Mark Pilgrim’s reappearance on Daring Fireball this week prompted me to revisit this essay I wrote 20 years ago. Holds up pretty well, I think.

This bit, in particular, seems particular apt w/r/t Tahoe:

I’m deeply suspicious of Mac users who claim to be perfectly happy with Mac OS X. Real Mac users, to me, are people with much higher standards, impossibly high standards, and who use Macs not because they’re great, but because they suck less than everything else.

Your whole day on one screen. Finalist is an iOS/macOS day planner that pulls in your calendars, reminders, and health data so nothing falls through the cracks.

The latest version launches now and adds subtasks, calendar bookmarks, HealthKit in your journal, and a spoken daily briefing you can trigger from your Lock Screen.

Run it alongside what you already use. It quietly picks up what your current setup doesn’t. Free trial on the App Store, Lifetime license available.

Juli Clover, MacRumors:

Featuring bubble-style lines with colorful gradients, the wallpapers come in Mac Purple, Mac Blue, Mac Pink, and Mac Yellow. The design and the colors spell out the word “Mac.”

They got me. I’m upgrading to Tahoe now.

Naipanoi Lepapa, Ahmed Abdigadir, and Julia Lindblom, reporting for the Swedish publications Svenska Dagbladet and Göteborgs-Posten:

It is stuffy at the top of the hotel in Nairobi, Kenya. The grey sky presses the heat against the windows. The man in front of us is nervous. If his employer finds out that he is here, he could lose everything. He is one of the people few even realise exist — a flesh-and-blood worker in the engine room of the data industry. What he has to say is explosive.

“In some videos you can see someone going to the toilet, or getting undressed. I don’t think they know, because if they knew they wouldn’t be recording.” [...]

The workers describe videos where people’s bank cards are visible by mistake, and people watching porn while wearing the glasses. Clips that could trigger “enormous scandals” if they were leaked.

“There are also sex scenes filmed with the smart glasses — someone is wearing them having sex. That is why this is so extremely sensitive. There are cameras everywhere in our office, and you are not allowed to bring your own phones or any device that can record”, an employee says.

Delightful. And what a brand move for Ray-Ban and Oakley.

Simon Willison:

There are a lot of open questions about this, both ethically and legally. These appear to be coming to a head in the venerable chardet Python library. chardet was created by Mark Pilgrim back in 2006 and released under the LGPL. Mark retired from public internet life in 2011 and chardet’s maintenance was taken over by others, most notably Dan Blanchard who has been responsible for every release since 1.1 in July 2012.

Two days ago Dan released chardet 7.0.0 with the following note in the release notes:

Ground-up, MIT-licensed rewrite of chardet. Same package name, same public API — drop-in replacement for chardet 5.x/6.x. Just way faster and more accurate!

Yesterday Mark Pilgrim opened #327: No right to relicense this project.

A fascinating dispute, and the first public post from Pilgrim that I’ve seen in quite a while.

Donald Knuth, who, adorably, effectively blogs by posting TeX-typeset PDFs:

Shock! Shock! I learned yesterday that an open problem I’d been working on for several weeks had just been solved by Claude Opus 4.6 — Anthropic’s hybrid reasoning model that had been released three weeks earlier! It seems that I’ll have to revise my opinions about “generative AI” one of these days. What a joy it is to learn not only that my conjecture has a nice solution but also to celebrate this dramatic advance in automatic deduction and creative problem solving. I’ll try to tell the story briefly in this note.

(Via Simon Willison.)

Help us Obi-Wan Lemay, you’re our only hope.

(Also, as noted by Joe Rossignol, Eddy Cue got an updated headshot.)

My thanks, once again, to WorkOS for sponsoring this week at DF. npx workos is a CLI tool, replete with cool ASCII art, that launches an AI agent, powered by Claude, that reads your project, detects your framework, and writes a complete auth integration directly into your existing codebase. It’s not a template generator. It reads your code, understands your stack, and writes an integration that fits.

The WorkOS agent then type-checks and builds, feeding any errors back to itself to fix. See how it works for yourself.

Weekly sponsorships have been the top source of revenue for Daring Fireball ever since I started selling them back in 2007. They’ve succeeded, I think, because they make everyone happy. They generate good money. There’s only one sponsor per week and the sponsors are always relevant to at least some sizable portion of the DF audience, so you, the reader, are never annoyed and hopefully often intrigued by them. And, from the sponsors’ perspective, they work. My favorite thing about them is how many sponsors return for subsequent weeks after seeing the results.

Sponsorships have been selling briskly, of late. There are only three weeks open between now and the end of June. But one of those open weeks is next week, starting this coming Monday:

• March 9–15 (Update: Sold)
• April 20–26 (Update: Sold)
• May 25–31

I’m also booking sponsorships for Q3 2026, and roughly half of those weeks are already sold.

If you’ve got a product or service you think would be of interest to DF’s audience of people obsessed with high quality and good design, get in touch — especially if you can act quick for next week’s opening.

Google Threat Intelligence Group, earlier this week:

Google Threat Intelligence Group (GTIG) has identified a new and powerful exploit kit targeting Apple iPhone models running iOS version 13.0 (released in September 2019) up to version 17.2.1 (released in December 2023). The exploit kit, named “Coruna” by its developers, contained five full iOS exploit chains and a total of 23 exploits. The core technical value of this exploit kit lies in its comprehensive collection of iOS exploits, with the most advanced ones using non-public exploitation techniques and mitigation bypasses.

The Coruna exploit kit provides another example of how sophisticated capabilities proliferate. Over the course of 2025, GTIG tracked its use in highly targeted operations initially conducted by a customer of a surveillance vendor, then observed its deployment in watering hole attacks targeting Ukrainian users by UNC6353, a suspected Russian espionage group. We then retrieved the complete exploit kit when it was later used in broad-scale campaigns by UNC6691, a financially motivated threat actor operating from China. How this proliferation occurred is unclear, but suggests an active market for “second hand” zero-day exploits. Beyond these identified exploits, multiple threat actors have now acquired advanced exploitation techniques that can be re-used and modified with newly identified vulnerabilities.

Nick Heer, writing at Pixel Envy, uses Pages (from 2009 through today) to illustrate Apple’s march toward putting “greater focus on your content” by making window chrome, and toolbar icons, more and more invisible:

Perhaps Apple has some user studies that suggest otherwise, but I cannot see how dialling back the lines between interface and document is supposed to be beneficial for the user. It does not, in my use, result in less distraction while I am working in these apps. In fact, it often does the opposite. I do not think the prescription is rolling back to a decade-old design language. However, I think Apple should consider exploring the wealth of variables it can change to differentiate tools within toolbars, and to more clearly delineate window chrome from document.

This entire idea that application window chrome should disappear is madness. Some people — at Apple, quite obviously — think it looks better, in the abstract, but I can’t see how it makes actually using these apps more productive. Artists don’t want to use invisible tools. Artists crave tools that look and feel distinctive and cool.

Clean lines between content and application chrome are clarifying, not distracting. It’s also useful to be able to tell, at a glance, which application is which. I look at Heer’s screenshot of the new version of Pages running on MacOS 26 Tahoe and not only can I not tell at a glance that it’s Pages, I can’t even tell at a glance that it’s a document word processor, especially with the formatting sidebar hidden. One of the worst aspects of Liquid Glass, across all platforms, but exemplified by MacOS 26, is that all apps look exactly the same. Not just different apps that are in the same category, but different apps from entirely different categories. Safari looks like Mail looks like Pages looks like the Finder — even though web browsers, email clients, word processors, and file browsers aren’t anything alike.

The Verge:

Sean Hollister: What would you say the differences are between the Apple and Google cases?

Tim Sweeney: I would say Apple was ice and Google was fire.

The thing with Apple is all of their antitrust trickery is internal to the company. They use their store, their payments, they force developers to all have the same terms, they force OEMs and carriers to all have the same terms.

Whereas Google, to achieve things with Android, they were going around and paying off game developers, dozens of game developers, to not compete. And they’re paying off dozens of carriers and OEMs to not compete — and when all of these different companies do deals together, lots of people put things in writing, and it’s right there for everybody to read and to see plainly.

I think the Apple case would be no less interesting if we could see all of their internal thoughts and deliberations, but Apple was not putting it in writing, whereas Google was. You know, I think Apple is... it’s a little bit unfortunate that in a lot of ways Apple’s restrictions on competition are absolute. Thou shalt not have a competing store on iOS and thou shalt not use a competing payment method. And I think Apple should be receiving at least as harsh antitrust scrutiny as Google.

Interesting interview, for sure — but it’s from December 2023, when Epic scored its first court victory against Google. And, notably, it came before Sweeney signed away his right to criticize Google or the Play Store.

But I don’t see Epic’s ultimate victory in the lawsuit as a win for Android users, and I don’t think it’s much of a win for Android developers either. These new terms from Google just seem confusing and complicated, with varying rates for “existing installs” vs. “new installs”.

Sean Hollister, writing for The Verge:

But Google has finally muzzled Tim Sweeney. It’s right there in a binding term sheet for his settlement with Google.

On March 3rd, he not only signed away Epic’s rights to sue and disparage the company over anything covered in the term sheet — Google’s app distribution practices, its fees, how it treats games and apps — he signed away his right to advocate for any further changes to Google’s app store policies, too. He can’t criticize Google’s app store practices. In fact, he has to praise them.

The contract states that “Epic believes that the Google and Android platform, with the changes in this term sheet, are procompetitive and a model for app store / platform operations, and will make good faith efforts to advocate for the same.” [...]

And while Epic can still be part of the “Coalition for App Fairness,” the organization that Epic quietly and solely funded to be its attack dog against Google and Apple, he can only point that organization at Apple now.

Sounds like a highly credible coalition that truly stands for fairness to me.

Ethan W. Anderson, on Twitter/X:

I’ve plotted the most expensive McDonald’s burger and the least expensive MacBook over time. This analysis projects that the most expensive burger will be more expensive than the cheapest laptop as soon as 2081.

Looking to the past, if you plug $599 in today’s money into an inflation calculator, that’s just ~$190 in 1984, the year the original Macintosh launched with a price of $2,495 (which works out to ~$7,800 today.)

John McCoy:

From around 1970 to 1980, the Salem, Massachusetts-based Parker Brothers (now a brand of Hasbro) published games whose innovative and fanciful designs drew inspiration from Pop Art, Op Art, and Madison Avenue advertising. They had boxes, boards, and components that reflected the most current techniques of printing and plastics molding. They were witty, silly, and weird. The other main players in American games at the time were Milton-Bradley, whose art tended towards cartoony, corny, and flat designs, and Ideal, whose games (like Mousetrap) were mostly showcases for their novel plastic components.

Parker Brothers design stood out for its style and sophistication, and even as a young nerd I could see that it was special. In fact, I believe they were my introduction, at the age of seven, to the whole concept of graphic design. This isn’t to say that the games were good in the sense of being fun or engaging to play; a lot of them were re-skinned versions of the basic race-around-the-board type that had been popular since the Uncle Wiggly Game. But they looked amazing and they were different.

These games mostly sucked but they looked cool as shit. Lot of memories for me in this post.

Steve Jobs, on Apple’s quarterly results call back in October 2008:

There are some customers which we choose not to serve. We don’t know how to make a $500 computer that’s not a piece of junk, and our DNA will not let us ship that.

Harry McCracken, writing at the time:

With that out of the way, the question that folks have been asking lately about whether Apple will or should release a netbook-like Mac is fascinating. Regardless of whether the company ever does unveil a small, cheap, simple Mac notebook, it’s fun to think about the prospect of one. And I’ve come to the conclusion that such a machine could be in the works, in a manner that’s consistent with the Apple way and the company’s product line as it stands today. I’m not calling this a prediction. But it is a scenario.

Apple made many $500 “computers” in the years between then and now. But they were iPads, not Macs. I think part of the impetus behind the MacBook Neo is an acknowledgement that as popular as iPads are, and for as many people who use them as their primary larger-than-a-phone computing device, there are a lot of other people, and a lot of use cases, that demand a PC. And from Apple, that means a Mac.

In August 2007, Apple held a Mac event in the Infinite Loop Town Hall auditorium. New iMacs, iLife ’08 (major updates to iPhoto and iMovie), and iWork ’08 (including the debut of Numbers 1.0). Back then, believe it or not, at the end of these Town Hall events, Apple executives would sit on stools and take questions from the media. For this one, Steve Jobs was flanked by Tim Cook and Phil Schiller. Molly Wood, then at CNet, asked, “And so, I guess once and for all, is it your goal to overtake the PC in market share?”

The audience — along with Cook, Jobs, and Schiller — chuckled. And then Jobs answered. You should watch the video — it’s just two minutes — but here’s what he said:

I can tell you what our goal is. Our goal is to make the best personal computers in the world and to make products we are proud to sell and would recommend to our family and friends. And we want to do that at the lowest prices we can. But I have to tell you, there’s some stuff in our industry that we wouldn’t be proud to ship, that we wouldn’t be proud to recommend to our family and friends. And we can’t do it. We just can’t ship junk.

So there are thresholds that we can’t cross because of who we are. But we want to make the best personal computers in the industry. And we think there’s a very significant slice of the industry that wants that too. And what you’ll find is our products are usually not premium priced. You go and price out our competitors’ products, and you add the features that you have to add to make them useful, and you’ll find in some cases they are more expensive than our products. The difference is we don’t offer stripped-down lousy products. We just don’t offer categories of products like that. But if you move those aside and compare us with our competitors, I think we compare pretty favorably. And a lot of people have been doing that, and saying that now, for the last 18 months.

Steve Jobs would have loved the MacBook Neo. Everything about it, right down to the fact that Apple is responsible for the silicon.

Not sure if this page was there yesterday, but the main “Displays” page at Apple’s website is a spec-by-spec comparison between the regular and XDR models. Nice.

Juli Clover, at MacRumors, notes that neither the new Studio Display nor the Studio Display XDR are compatible with Intel-based Macs. (I’m curious why.) Also, in a separate report, she notes that Macs with any M1 chip, or the base M2 or M3, are only able to drive the Studio Display XDR at 60 Hz. You need a Pro or better M2/M3, or any M4 or M5 chip, to drive it at 120 Hz.

Update: My understanding is that if you connect one of these new Studio Displays to an Intel-based Mac, it’ll work, but it’ll work as a dumb monitor. You won’t get the full features. I’ll bet Apple sooner or later publishes a support document explaining it, but for now, they’re just saying they’re not “compatible” because you don’t get the full feature set. Like with the Studio Display XDR in particular, you won’t get HDR or 120 Hz refresh rates.

Jason Snell, Six Colors:

Here’s the backstory: With every new generation of Apple’s Mac-series processors, I’ve gotten the impression from Apple execs that they’ve been a little frustrated with the perception that their “lesser” efficiency cores were weak sauce. I’ve lost count of the number of briefings and conversations I’ve had where they’ve had to go out of their way to point out that, actually, the lesser cores on an M-series chip are quite fast on their own, in addition to being very good at saving power!

Clearly they’ve had enough of that, so they’re changing how those cores are marketed to emphasize their performance, rather than their efficiency.

Apple Newsroom:

Apple today announced a new family of displays engineered to pair beautifully with Mac and meet the needs of everyone, from everyday users to the world’s top pros. The new Studio Display features a 12MP Center Stage camera, now with improved image quality and support for Desk View; a studio-quality three-microphone array; and an immersive six-speaker sound system with Spatial Audio. It also now includes powerful Thunderbolt 5 connectivity, providing more downstream connectivity for high-speed accessories or daisy-chaining displays. The all-new Studio Display XDR takes the pro display experience to the next level. Its 27-inch 5K Retina XDR display features an advanced mini-LED backlight with over 2,000 local dimming zones, up to 1000 nits of SDR brightness, and 2000 nits of peak HDR brightness, in addition to a wider color gamut, so content jumps off the screen with breathtaking contrast, vibrancy, and accuracy. With its 120Hz refresh rate, Studio Display XDR is even more responsive to content in motion, and Adaptive Sync dynamically adjusts frame rates for content like video playback or graphically intense games. Studio Display XDR offers the same advanced camera and audio system as Studio Display, as well as Thunderbolt 5 connectivity to simplify pro workflow setups. The new Studio Display with a tilt-adjustable stand starts at $1,599, and Studio Display XDR with a tilt- and height-adjustable stand starts at $3,299. Both are available in standard or nano-texture glass options, and can be pre-ordered starting tomorrow, March 4, with availability beginning Wednesday, March 11.

Compared to the first-generation Studio Display (March 2022), the updated model really just has a better camera. (Wouldn’t take much to improve upon the old camera.) The Studio Display XDR is the interesting new one. Apple doesn’t seem to have a “Compare” page for its displays, so the Studio Display Tech Specs and Studio Display XDR Tech Specs pages will have to suffice. Update: The main “Displays” page at Apple’s website serves as a comparison page between the new Studio Display and Studio Display XDR.

The regular Studio Display maxes out at 600 nits, and only supports a refresh rate of 60 Hz. The Studio Display XDR maxes out at 1,000 nits for SDR content and 2,000 nits for HDR, with up to 120 Hz refresh rate. Nice, but not enough to tempt me to upgrade from my current Studio Display with nano-texture, which I never seem to run at maximum brightness. I guess it would be nice to see HDR content, but not nice enough to spend $3,600 to get one with nano-texture. And I don’t think I care about 120 Hz on my Mac?

Unresolved is what this means for the Pro Display XDR, which remains unchanged since its debut in 2019. Update 1: Whoops, apparently this has been resolved. A small-print note on the Newsroom announcement states:

Studio Display XDR replaces Pro Display XDR and starts at $3,299 (U.S.) and $3,199 (U.S.) for education.

Update 2: I neglected to mention what might be the biggest upgrade: Thunderbolt 5 with support for daisy-chaining multiple displays. With the original Studio Display (and Pro Display XDR), each external display needed a cable connecting it to your Mac. Now, you can connect your Mac to one Studio Display, connect that one to a second, and connect the second to a third. Nice.

Apple Newsroom:

MacBook Air now comes standard with double the starting storage at 512GB with faster SSD technology, and is configurable up to 4TB, so customers can keep their most important work on hand. Apple’s N1 wireless chip delivers Wi-Fi 7 and Bluetooth 6 for seamless connectivity on the go. MacBook Air features a beautifully thin, light, and durable aluminum design, stunning Liquid Retina display, 12MP Center Stage camera, up to 18 hours of battery life, an immersive sound system with Spatial Audio, and two Thunderbolt 4 ports with support for up to two external displays.

Base storage went from 256 to 512 GB, but the base price went from the magic $999 to $1,100 ($1,099, technically, which doesn’t make the 99 seem magic). Presumably, those in the market for a $999 MacBook will buy the new about-to-be-announced-tomorrow lower-priced MacBook “Neo”, which I’m guessing will start at $800 ($799), maybe as low as $700 ($699), but will surely have higher-priced configurations for additional storage. Today’s new M5 MacBook Airs have storage upgrades of:

• 1 TB (+ $200)
• 2 TB (+ $600)
• 4 TB (+ $1,200)

Colors remain unchanged (and in my opinion, boring): midnight, starlight, silver, sky blue (almost black, gold-ish gray, gray, blue-ish gray). RAM options remain unchanged too: 16, 24, or 32 GB.

A comparison page showing the new M5 Air, old M4 Air, and base M5 MacBook Pro suggests not much else is new year-over-year, other than the Wi-Fi 7 and Bluetooth 6 support from the N1 chip.

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